Social Media Marketing – Youtube – To Have and Have Not

February 1st, 2010 3 Comments

If it had grown up, it would have made a dreadfully ugly child;
but it makes rather a handsome pig, I think. ~ Alice in Wonderland

In this social “Wonderland”, some companies will stretch the online marketing to the limits and others will remain small oysters; improved Social Media Marketing STRATEGIES are essential in this 2010 year. Is your Pittsburgh business preparing for the Google’s Social Search Engine? I’m not sure about that … Let me tell you how I know!

I recently started the @leacharlton Twitter.  As I was adding a few friends, it was disappointing to see such a small increase in Pittsburgh Business Twitters from the last time I posted. Meanwhile, have you used Google at all this month? Did you see tweets scrolling in the search results? Maybe I should have explained the importance of Twitter in our native Pittsburghese …

“Ya’ gotsta to use Twitter, Pittsburghers … Yinze need it for Google Caffeine”. :)

In case you have not noticed, there have been a few changes in Google. They have added the Twitter feeds and PR links to their social search engine. If you type in a person’s name, you can see their Google profile page at the bottom of the page (if they created it). As always, Youtube videos are spotted in plain view …

Since Twitter is still not considered a Pittsburgh Business “need” … I headed on over to Youtube this morning thinking that just maybe Youtube could be your Jabberwocky … ?

While browsing though Youtube, I came across one of my favorite videos and tweeted it in the Beyonce Twitter trend. Who would have imagined that this little @babycory would have 8,152,102 Youtube views since January 26 2009 while a similar video is tagging far behind at 872,852 views since September 28, 2009.  Guess he needed this “Mad Hatter” to show him how to strut his tard (10,917,518 views in a a year) and get Beyonce to bring him out on stage, too. None have surpassed the success of the  fresh face at Pomplamoose Music. She is kicking Single Ladies at 3,063,785 views in just 4 months.

So what does this mean? 1) hit song by Beyonce, 2) Youtube babies,  3) Youtube clowns 4) Youtube talents and Pittsburgh SEO Lady preaching, yet again, about why you need to gear up your “social media marketing” strategies?

Well, first of all, this @PghSEOLady was grinning like a “Cheshire Cat” while watching all of these Beyonce “wannabes”.

Yet, watching a chubby man in leotard proudly flaunting his “stuff” can NEVER compare to watching the diapered bottom baby giving Beyonce a run for her Youtube popularity. It is not quite the same; even when comparing them to the super suave “Caterpillar”, Shane Mercado. He is well over a million views for the year and showing up as #1 (above the Diva herself) as I venture from Google to Youtube with search sting, “beyonce single ladies + youtube”. That is just an incredible “boo boo” by the Beyonce marketing team …

The Queen should say … “off with their heads”! :D

Regardless … even little single ladies can receive 10,9973 views in 6 days just for riding off the TOP 10. Although this may not be the most entertaining video, their mama stays on point by protecting these “red roses” by only permitting their own video responses. You have got to see their video titles, “Kat Dennings – OMG We Meet Again!” — This Mugglesam team has it “going on”. But … who is their Papa?

PITTSBURGH SOCIAL MEDIA MARKETING ENTHUSIASTS & NEWBIES …

I HOPE THAT YOU’RE GETTING THE POINT AND PATTERNS HERE!!!

In social media marketing, it is about whether you are ”to have and have not” when it comes to Youtube video marketing for your Pittsburgh business. Whether choosing the perfect Top 10 song, artist, man or child … you can have video marketing success … start by using someone elses Beyonce video :)

The following is one of my favorite Youtube Videos / Celebrity Videos.

This particular one is of my son (Jonny MJ Charlton). He is dancing to Michael Jackson’s Billie Jean in the computer / storage room :(  at “the Florida water front rental” (will have to blog about this monstrosity one day).

What do you think? Should I have him create a Beyonce video, too? :D

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Ping.fm
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis
Read More »

Google Caffeine / Google Caffeine Search Engine

January 8th, 2010 8 Comments

When Matt Cutts anounced Google Caffeine, I was one of the 1st to dance a jig in support of the search engine changes. I am a firm advocate of companies utilizing more social media marketing strategies, therefore their talk of speed and integration was exciting. I had been watching Google and tracking potential changes as we approached the holiday season, though was able to rest assured after finding Matt’s blog post starting that Google Caffeine would launch after the holidays.

I remember what it was like to spend the holiday season making site updates. This was a few years ago and numerous business owners were disappoint by how selfish Google was to hurt their business with updates at that time of year.

Regardless, here we are in the 2010 New Year and I am now realizing that Google was making changes over the holiday season. The obvious was the addition to Google Webmaster Tools …  now webmasters can report duplicate content and keep “tags” as “follow” with confidence. There were also  subtle tests in the SERPS that presented no major disadvantages at that time.

The following are examples of what I noticed at the end of 2009:

  • Google Wave sturred excitement and clouded our attention to Caffeine tests.
  • Users bumped into Tweets every so often and then they disappeared from the SERPS.
  • There were more dramatic cross browser inconsistencies in Google rankings.
  • Pages with quality content and excellent Google rank were affected this week.
  • Pay Per Click results and rotations were not as refined.
  • Some social sites were not proving the same seo advantages.
  • Google is reminding users to set up profiles at the bottom of the SERPS.

I am currently switching over a website that has been geo-targeted for the past 5 years. It ranks unaffected for those terms although the site is no longer focused for those keyword. The “best” was when Google read and updated the SERPS with the new homepage Title, Description and rank.

A few hours later the website was back in the previous position and with the original geo-targeted tags.

I really thought that I was going to loose my mind after that last one. Perhaps, I am loosing my mind right now because I think that Google needs to “slow their role” and communicate more about what we should expect and prepare for once the Google Caffeine Launch is in full effect. Lets forget about wasting time discussing their upsale Google phones and realize that they are turning this search engine into one of the most incredible social sites at our  expense.

Think about it! Would you rather have consumers access your Twitter, Myspace, Facebook, LinkedIn and reading content from YOUR OWN WEBSITE or from the search engine? Just as there are only 10 organic listings, there are only going to be a certain amount of natural “coffee beans” in the Caffeine SERPS.

So, what is this … Google Caffeine?

This is going to be one  incredible social sites / search engine.

We would not expect anything less from the Google innovators – you better get ready!

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Ping.fm
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis
Read More »

Setting Up | Twitter Business Marketing

December 22nd, 2009 7 Comments

You need to have a Pittsburgh Business Twitter & Personal Twitter Account.

  1. Create a Personal Twitter that uses your desired keyword / keyword phrase.
  2. Create a Business Twitter with your company name or desired keyword / phrases.

* Make sure to use different email addresses per account or you will not accomplish this goal.

The next step is to click on the Settings link at the top of the page.

  1. Click the Notices tab and uncheck all of those notices for now. You don’t need them.
  2. Click on the Account tab and complete every single field. Make sure to add an image as this is essential in both attraction and social media marketing. Make sure to add your website link.
  3. Click on the Design tab. This is where you can play with the background colors – or – add a background image.
  4. Go to the links (top right of page) and click on Home.
  5. In the status box, make your first Tweet. It can be social or your marketing focus for the Twitter on either.
  6. Now, go to the link (top right of page) and click on Find Friends. Connect with (“follow”) others in Pittsburgh and by industry.
  7. Market your Twitter links all over the Internet. Integrate it with other social networks, blog, websites, etc.

Log in to your Twitter as frequently as time permits and communicate with your “followers”.

There is much more to Twitter Marketing and Pittsburgh Social Media Marketing, but the fact of the matter is that by just setting up those 2 Twitters and following that little bit of process, you will save money and put your company / website at such an advantage. The Twitters will virtually build themselves if you want to do this passively or you can become as aggressive as you would like by using Twitter Tools and developing business and social media marketing strategies. Combine this resource with Facebook and Myspace (at least), if done correctly, you should experience results from the start.

Remember, this is just one resource and just the tip of Pittsburgh SEO Lady’s social media marketing process and using Twitter.

My name is Pittsburgh SEO Lady, I am an Internet Marketing, Social Media and Organic SEO Expert from Pittsburgh, PA. This is an organic SEO. SMM, SMO consultancy serving worldwide. We do not offshore outsource, though service diverse niche markets. We do not use Pay Per Click or other paid advertising. We do provide clients with long term 1st page rankings on Google, Yahoo and Bing. Learn about http://www.almcsolutions.com and our Pittsburgh SMM, SMO and Organic SEO Services.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Ping.fm
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis
Read More »
« Older Entries
Newer Entries »
Subscribe to RSS Feed Follow Pittsburgh SEO Lady on Twitter!